Cielo started as a passion project between two great friends who became business partners - Carlito ‘The Prez’ Libonati and William ‘Two Tours’ Wade. They met on the factory floor, much like the men of Escoffier’s kitchen, and both had the courage to stand up to the lacklustre soda offerings on shelves. Pacing his nonna’s house in Palermo, The Prez spent long nights on the phone to William – ideating, asking “what if?” and “why not?” like so few have. With serious culinary experience (shout out Noma) and money from their own pockets – they created the modern classic soft drink.